3 must-know branding tips for entrepreneurs

Written By Samantha Tenhet

In today’s competitive marketplace, effective branding isn’t just for the big players. For entrepreneurs and small businesses alike, a memorable brand can be the key to standing out and building a loyal customer base. Let’s dive into three essential branding tips that every entrepreneur should know to create a brand that resonates and succeeds!

Here are my top 3 branding tips for start-ups, small businesses, and entrepreneurs in general:

1 —

Define Your Brand Identity Clearly

Before you start investing in logos, websites, or business cards, spend time getting clear on your brand identity. This is the foundation of your brand; it’s what defines how people perceive you and what makes you unique in your industry and your specific area.

  • Know Your “Why”: Why did you start your business? What problem do you solve for your customer base, and how are you different from competitors (what makes you unique)?

  • Understand Your Audience: Defining a target audience—whether it's eco-conscious consumers, local clients, or young professionals—is key. Knowing who you’re speaking to helps tailor your branding and marketing efforts effectively.

  • Pick Your Core Values and Tone: Your values will shape every part of your business, from your messaging to customer service. Decide if your tone is playful, professional, or maybe even rebellious.

Having a solid brand identity will make every design and marketing decision easier, allowing you to create a cohesive experience across all touchpoints.

 

2 —

Stay Consistent Across All Platforms

Consistency is a powerful tool when it comes to brand building. Think about the brands you love: they probably have a consistent color scheme, voice, and message. As an entrepreneur, consistency helps build trust and familiarity with your audience.

  • Visuals Matter: Choose a color palette, typography, and logo that you’ll use across your website, social media, and packaging. Consistent visuals make your brand instantly recognizable.

    * (If this is something you struggle, check out the brand identity workshop here)

  • Voice and Messaging: Whether you're posting on Instagram or writing an email newsletter, keep the language and tone consistent. If you’re friendly and approachable in one place, don’t be overly formal in another.

  • Reinforce Your Brand Values: Highlight the values that are core to your brand through storytelling. Share customer testimonials, behind-the-scenes stories, and your business journey to strengthen your identity.

 

3 —

Build a Brand Experience, Not Just a Product

Brands that resonate with customers offer more than just products—they offer an experience. As a small business owner, creating an experience can set you apart and create loyal advocates for your brand.

  • Engage with Your Audience: Reply to comments, respond to messages, and foster a sense of community. When customers feel heard, they feel connected to your brand.

  • Deliver Exceptional Customer Service: Go above and beyond with packaging, personalized notes, or a follow-up email to ensure customer satisfaction.

  • Create Shareable Moments: This could be a unique unboxing experience, a special thank-you card, or a memorable event. These are the little touches that people remember and talk about.

An exceptional brand experience doesn’t need to be expensive. It’s about making every interaction with your brand memorable and note-worthy.

 
Samantha Tenhet