Build a Brand That Lasts

At Draft One Studios, I specialize in helping entrepreneurs and small business owners create brands that make a real impact. Whether you’re starting from scratch or ready for a refresh, I offer tailored branding solutions designed to help your business stand out and connect with your audience.

The Branding Journey

(week 1)

1) Discovery Phase

Brand Questionnaire

  • You'll complete a comprehensive questionnaire about your business

  • This helps me understand your brand personality, values, and goals

  • The more detailed your responses, the more aligned the design will be

Initial Consultation Call (30-60 minutes)

  • We'll discuss your business goals, target audience, and vision

  • I'll ask questions about your preferences, competitors, and inspiration

  • We'll review your project needs and confirm which branding package elements you need

Project Confirmation

  • You'll receive a detailed quote based on our discussion

  • Upon approval, I'll send a contract and initial deposit invoice (50% of project total)

  • Once signed and paid, your project will be officially scheduled

2) Research & concept

(week 1-2)

Market & Competitor Analysis

  • I'll research your industry, competitors, and target audience

  • This ensures your brand will stand out while meeting industry expectations

Mood Board Creation

  • I'll develop a visual direction with color schemes, typography, and imagery

  • You'll review and provide feedback to refine the visual direction

  • This serves as our creative roadmap for the project

3) Design development

(week 2)

Initial Concept Presentation

  • I'll present different logo concepts based on our discovery and mood board

  • Each concept will include a rationale explaining the design choices

  • You'll select your preferred direction for refinement

Feedback & Revision Round 1

  • You'll provide specific feedback on your chosen concept

  • Clear, consolidated feedback helps achieve the best results

  • I'll implement changes based on your input

4) Refinement process

(week 2-3)

Additional Revision Rounds (based on your selected branding package)

  • We'll refine the selected concept based on your feedback

  • Each round brings us closer to your perfect brand identity

  • Additional revision rounds beyond the included will incur extra fees

Final Logo Approval

  • You'll review and approve the final logo design

  • At this point, the remaining 50% payment will be due

  • Once payment is received, we'll move to the final deliverables

5) brand package completion

(week 3)

Development of Brand Assets

  • Based on your package, I'll create your complete brand identity:

    • Logo variations (full color, black/white, icon versions)

    • Color palette with HEX/RGB/CMYK codes

    • Typography specifications

    • Brand usage guidelines

    • Social media graphics

    • Business card design

    • Any additional agreed-upon deliverables

Final Presentation & Delivery

  • You'll receive all files in appropriate formats (PNG, JPG, PDF, AI)

  • Files will be organized for easy use and reference

  • A comprehensive brand guide will explain how to use each element

6) Project CONCLUSION & SUPPORT

Handover Meeting

  • We'll review all deliverables and how to use them

  • I'll answer any questions about implementing your new brand

Post-Project Support

  • 2 weeks of email support for any questions about your deliverables

  • Information about website design or maintenance packages if interested

See the Difference

Curious about the results?

Professional logo design for Texas Boy Trailer Rentals, in Visalia, California.
Professional logo design for Avenue of Flags in Visalia, California.
Professional logo design for Pure Relaxations, a massage therapy spa in Visalia, California.
Professional Business Card design for South Valley Solar, in Bakersfield, California.
Professional logo design for Gini's Cocktail Bar, in Paso Robles, California.
Professional brand design for Nest & Bloom, a Home and Decor Retail shop, in Hanford, California.
Professional brand design for Nest & Bloom, a Home and Decor Retail shop, in Hanford, California.
Professional logo design for Refrigeration Specialty Services, inc., a commercial refrigeration professional in Visalia, California.
Professional logo design for Petal & Grace, a Holistic skin care company based in Selma, California.
Professional logo design for Modern Nutrition, a health food store in Exeter, California.

Branding Packages

The ideal Branding package for California Small businesses or startups with a modest budget seeking a professional, polished logo.

The Foundation

$150

  • Small businesses or startups with a modest budget seeking a professional, polished logo.

  • 1 discovery session (30 minutes) to discuss ideas and goals.

    2 initial logo concepts.

    1 round of revisions on the selected concept.

    Final files in JPG, PNG, and PDF formats (web and print-ready).

    Basic brand color guide.

The ideal Branding package for California Businesses that need a logo with more depth and variety for branding consistency.

The Brand Builder

$300

  • Businesses that need a logo with more depth and variety for branding consistency.

  • 1-hour brand strategy session (mood boards, competitor analysis, client input).

    3 initial logo concepts.

    Up to 2 rounds of revisions.

    Logo variations: Primary, secondary, and icon versions.

    Final files in JPG, PNG, PDF, and SVG formats.

    Detailed brand color palette and font pairings.

The ideal Branding package for California Established businesses or those seeking a more comprehensive branding suite.

The Signature

$500

  • Established businesses or those seeking a more comprehensive branding suite.

  • 1.5-hour brand strategy session.

    4 initial logo concepts.

    Up to 3 rounds of revisions.

    Logo variations: Primary, secondary, icon version, and black-and-white versions.

    Final files in JPG, PNG, PDF, SVG, and EPS formats.

    Comprehensive brand guide (logo usage, color palette, fonts, and design elements).

    Social media profile graphics for up to 3 platforms (e.g., Instagram, Facebook, LinkedIn).

The ideal Branding package for California Businesses requiring a full brand identity package alongside their logo design.

The All-Inclusive

$750

  • Businesses requiring a full brand identity package alongside their logo design.

  • 2-hour in-depth brand discovery session (ideal client, brand story, values, and strategy).

    5 initial logo concepts.

    Unlimited revisions (within the scope of the project).

    Logo variations: Primary, secondary, icon, monochrome, and alternative layouts.

    Final files in all necessary formats (JPG, PNG, PDF, SVG, EPS, and AI).

    Full brand guide (logo, typography, color palette, imagery, and do’s/don’ts).

    Social media graphics for 5 platforms, including profile and cover photos.

    Business card design (print-ready).

Branding Add Ons

  • Need more tweaks? Add extra revision rounds to refine your design to perfection.

  • A custom, print-ready business card design to complement your new logo and make a strong first impression.

  • Boost your online presence with custom profile and cover designs for your social media platforms.

  • Get a detailed guide covering logo usage, colors, fonts, and design elements to maintain brand consistency.

Ready to get started?

If you’re ready to transform your business with impactful branding, let’s talk!